Jones, Carl, 2025, Thesis, Practical strategies for challenging colonial thinking and practices in the production of publicity campaigns within the spectacle of Mexican Advertising PhD thesis, School of Communication.

Jones, Carl, 2021, Book Section, El racismo y el clasismo en la publicidad mexicana In: Tipa, Juris, Velasco Cruz, Saul and Nuno Gutierrez, Uriel, (eds.) Expresiones contemporáneas de los racismos en Mexico: Cuerpos, Medios y educación:. Universidad de Guadalajara y Universidad Pedagógica Nacional, Mexico, pp. 87-128. ISBN 978-607-571-132-4

Jones, Carl, 2020, Journal Article, Advertising and the way forward Westminster Papers in Communication and Culture,, 15 (2). pp. 1-3. ISSN 1744-6716

Jones, Carl, 2020, Journal Article, The world according to Dave Trott: An interview Westminster Papers in Communication and Culture,, 15 (2). pp. 1-6. ISSN 1744-6716

Jones, Carl, 2020, Journal Article, Interrogating democracy in the digital gaze The International Journal of Creative Media Research, 1 (4). pp. 1-13. ISSN 2631-6773

Jones, Carl, 2019, Book Section, Personal branding: 'Encoding a personal brand through semiotics: a case study' In: Zantides, Evripides, (ed.) Semiotics and Visual Communication III: Cultures of Brandiing:. Semiotics and Visual Communication, 3 . Cambridge Scholars Publishing, Newcastle upon Tyne, UK, pp. 492-511. ISBN 9781527539730 Item availability may be restricted.

Jones, Carl, 2018, Book Section, Racism and classism in Mexican advertising: an exhibition of visual messaging In: Olteanu, Alin, Stables, Andrew and Borţun, Dimitru, (eds.) Meanings & Co. The interdisciplinary of Communication, Semiotics and Multimodality:. Numanities - Arts and Humanities in Progress, 6 . Springer, Cham, Switzerland, pp. 213-266. ISBN 9783319919850