• The world according to Dave Trott: An interview

Jones, Carl ORCID: https://orcid.org/0000-0002-9356-9460, 2020, Journal Article, The world according to Dave Trott: An interview Westminster Papers in Communication and Culture,, 15 (2). pp. 1-6. ISSN 1744-6716

Abstract or Description:

Considered one of the UK’s advertising’s ‘inspiring minds’ (History of Advertising Trust, 2018) creative director, copywriter and author Dave Trott has worked on iconic campaigns for the likes of Toshiba, Holsten Pils, Ariston and Pepsi and with agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott, Walsh Trott Chick Smith and latterly The Gate.

As well as consumer product campaigns, Trott has also addressed social issues via advertising, notably on malaria and cancelling third world debt, championing challenging conventional thinking in doing so. A believer in using shock tactics, standing out and treating the consumer intelligently with bold and simple creative ideas he is the author of four books (2009, 2013, 2015, 2019).

For WPCC’s issue on ‘Advertising for the Human Good’ issue editor Carl W. Jones asked Trott to consider the potential of advertising for the human good with wide-ranging answers given on major questions: should advertising have such a role?; is university education a hinderance to creativity; and whether much of advertising can be considered ‘pollution’.

Official URL: https://www.westminsterpapers.org/articles/10.1699...
Subjects: Creative Arts and Design > W200 Design studies > W290 Design studies not elsewhere classified
School or Centre: School of Communication
Identification Number or DOI: https://doi.org/10.16997/wpcc.393
Uncontrolled Keywords: Advertising; Third World debt; creativity; social issues; advertising practice; race; class.
Date Deposited: 03 Aug 2020 12:29
Last Modified: 03 Aug 2020 12:37
URI: https://researchonline.rca.ac.uk/id/eprint/4461
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