• Personal branding: 'Encoding a personal brand through semiotics: a case study'

Jones, Carl ORCID: https://orcid.org/0000-0002-9356-9460, 2019, Book Section, Personal branding: 'Encoding a personal brand through semiotics: a case study' In: Zantides, Evripides, (ed.) Semiotics and Visual Communication III: Cultures of Brandiing. Semiotics and Visual Communication, 3 . Cambridge Scholars Publishing, Newcastle upon Tyne, UK, pp. 492-511. ISBN 9781527539730

Abstract or Description:

On Facebook, LinkedIn, personal websites, and press releases, prosumers “brand” themselves through profiles, posts, images, symbols, signs, words, names etc. This “personal branding” is done to “identify” and “differentiate” users from each other, and semiotics is a science that is often applied to decode advertising and branding. However, this research takes an opposite approach by using semiotic theory to encode a personal brand, through the application of advertising tools and techniques that are often used to create brands.
This research explores the concept that designers and art directors can be empowered to create more effective design if they apply semiotic theory and semiotic observations to construct and encode their design projects.

Official URL: https://www.cambridgescholars.com/semiotics-and-vi...
Subjects: Creative Arts and Design > W200 Design studies > W290 Design studies not elsewhere classified
Creative Arts and Design > W900 Others in Creative Arts and Design > W990 Creative Arts and Design not elsewhere classified
School or Centre: School of Communication
Date Deposited: 23 Jun 2020 14:35
Last Modified: 23 Jun 2020 14:35
URI: https://researchonline.rca.ac.uk/id/eprint/4415
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