The title of Carl's PhD research is on 'Decolonizing Advertising through Diversity ", which sets out to redefine the concept of advertising through his analysis of the political economy of race in Mexico, and its manifestation through the spectacle of advertising. He is currently a Senior lecturer at the University of Westminster, teaching Digital Media & Film. Carl is also a Creative Director with over 25 years of industry experience, winning over 500 awards/recognitions for his creative work, including Cannes Lions and filming over 1,000 commercials. Currently on juries for ADDYs, FAB Awards, ADForum PHNX, and Advertising Association Cannes Young Lions UK. Carl is also a member of the Communication and Media Research Institute (CAMRI), a world-leading centre in the study of media and communication and renowned for its critical and international research. His advertising, and 'art through research' can be viewed at www.carlwjones.com, research profile at RCA is: https://www.rca.ac.uk/students/carl-w-jones/. CAMRI profile https://camri.ac.uk/blog/staff/carl-jones/ IASS Executive Committee Member 2019-2026, representing Great Britain. (International Association of Semiotic Studies) . Editor-in-Chief of WPCC Westminster Papers in Communication and Culture. Whether commercial advertising work, academic research, or confrontational art projects, Jones' creative output consistently aligns with his academic focus on decolonising advertising by dismantling its racist narratives and Eurocentric foundations. His artistic methods serve as provocations for the industry to reckon with its colonial legacies.