In this case study, we focus on a particular University of the Arts London positive action intervention, the Women+ of Colour in Leadership Programme (W+CinL) developed by Creative Shift. The case study explores how taking a more equitable, asset-based approach supports the retention, attainment, and employability of Black, Asian and Minority Ethnic (BAME) and self-defined female + students. The programme can be seen as an example of an asset-based model which recognises the inherent value and life wide experience that students bring to their learning. By shifting from equality towards equity, this approach recognises histories of injustice and intersectional disadvantage to disrupt and transform systems of oppression. From the case study, we acknowledge the potential Higher Education Institutions (HEIs) have to reshape support for marginalised students through a broader range of initiatives that facilitate the move to a more equitable and diverse creative economy.