This paper outlines the key findings of a study developed in collaboration between academics, teachers and children’s media companies. The project was co-produced in that all project partners contributed to the development of the project aims and objectives and were involved in data collection, analysis and dissemination. The aim of the study was to identify children's uses of and responses to apps in terms of their play and creativity. This paper focuses on the digital play with tablets of children aged from birth to three. Ofcom (2019:4) has reported that six in ten of three- and four-year-olds in the UK use any device to go online, with 49% using a tablet for this purpose. This is a large, and growing, market that deserves the attention of researchers (Kucirkova and Radesky, 2017). Given that technology is embedded in children’s lives, playing an important part in their ‘multimodal lifeworlds’ (Arnott and Yelland, 2020), it is timely to consider what value this use has in relation to play and creativity, as both are highly significant to children’s development (Broadhead, Howard and Wood, 2010).