This essay proposes a new semio-pragmatic framework to grasp the different assemblages of power of which architecture participates. It does so by deploying Félix Guattari’s pragmatic conceptualization of enunciation, developed in Schizoanalytic Cartographies, as the basis for a renewed analysis of the Red House by Philip Webb and William Morris. In distinguishing between polyphonic and ethico-aesthetic vectors of analysis this framework is able to capture the heterogeneity of forces at work in the project and the multiple ways in which these enter in composition with people. In doing so the essay attempts to expand our mode of understanding architecture and how it operates beyond both critical and phenomenological paradigms. Ultimately, this essay provides a new perspective over what an architectural project consists of.