What are the current and future roles and functions of graphic design? How did we get here, and where are we heading? If any, what are the responsibilities of graphic design? How can graphic design effect change? How can we open up to different thinking, and simultaneously bridge the gap between commercial and experimental design?

This book, the third volume of a series of monographs on the work of graphic designer and art director Neville Brody and authored by Adrian Shaughnessy with Brody, explores these themes in depth over more than 100 design projects and systems primarily created within the previous thirty years. The texts, while explaining the process and precise strategies and reasoning behind the works themselves, also explores and challenges contemporary thinking in the field and proposes new insights relevant to graphic design culture and industry. As such, it represents a summation and oversight of the current status of graphic design, and details its development since 1994, the publication date of the previous volume, through Brody’s work.

Divided into five chapters with different subject themes, the book explores a wide gamut of output including experimental publications (FUSE); editorial design; branding; type design and typographic design; identity system-building; and exploratory graphic expression. Demonstrating through a number of examples different ways to approach and explore core challenges and possibilities, the book also includes two transcribed lectures around the broader subject of graphic design and its potential for positive impact within society.