This talk will contextualise and theorise works by UK based Jewish women artists who work with personas as a cipher that challenges the stability of the commonly held identity debates. A perspective outside of the US hegemony can offer insights of a small diasporic community under erasure, what it has meant to ‘act’ as a Jew in the UK and what it might yet mean under the current hypervisibility. Building on British Scholarship (Vikki Bell, Devorah Baum, and my own work) and US scholarship (Lisa E Bloom, Jonathan Boyarin, Judith Butler) I will explore what is at stake in the following works: Anne Bean (1950-) lived as Chana Dubinsky in a small town for a year reflecting on her troubled South African childhood, Susanne Treister (1958-) invented a time traveller, Rosalind Brodsky to save her grandmother from the Holocaust and Oreet Ashery (1966-) as Marcus Fisher explored queer sexuality and Chasidic Judaism. These works will afford a reflection into a range of antinomies: Absurdity and humour in relation to the embrace/repulsion of Jewish identity, the confrontation of the elision yet hyper visible discourse around Jewishness and Identity politics in the UK as well as a kind of ‘coming out’ (Stratton). I analyse what this strategy, and its reception, offers as a way of giving agency as well as to problematise Jewish subjectivity in the UK.