• Moralising Gold Supply Chains

Oakley, Peter, 2015, Conference or Workshop, Moralising Gold Supply Chains at Winchester Luxury Research Group Guest Lecture, Winchester School of Art, UK, 29 April 2015. (Unpublished)

Abstract or Description:

During the late twentieth century the supply chains for gold were considered by the majority of consumers (when they were considered at all) to be driven by simple commercial imperatives. That notion was shattered during the first decade of the twenty-first century by the appearance of ethical campaigns, led by advocates determined to present major players in the gold industry as morally reprehensible. The ‘No Dirty Gold’ campaign sought to shift the purchasing of gold onto a moral register, in order to challenge the activities of large mining corporations. It was followed by the Fairtrade Foundation’s ‘Fairtrade Gold’ initiative, which had aspirations to support subsistence mining communities at the expense of big business. By directly targeting a luxury material and playing on its inherent social ambiguities, campaigners hoped to thoroughly moralise the purchasing of gold objects. Dr Oakley’s presentation will examine the forces behind this developing social phenomenon, describe the trajectories of a selection of major campaigns, and consider the extent to which these have impacted on public attitudes, gold miners and the actions of consumers, producers and retailers of luxury goods.

Subjects: Creative Arts and Design > W700 Crafts > W720 Metal Crafts > W721 Silversmithing/Goldsmithing
Creative Arts and Design > W700 Crafts > W720 Metal Crafts > W723 Clock/Watchmaking
School or Centre: School of Arts & Humanities
Date Deposited: 02 May 2015 19:20
Last Modified: 09 Nov 2018 15:45
URI: https://researchonline.rca.ac.uk/id/eprint/1670
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