Dr Ninela Ivanova is an interdisciplinary designer, researcher, facilitator, and innovation lead. Over the last decade, she has collaborated with scientists, technologists, and organisations across sectors, to develop novel applications for business innovation and education. As an Innovation Fellow, Ninela leads the Inclusive Design for Business Impact (IDBI) work of the Helen Hamlyn Centre for Design at London’s Royal College of Art. IDBI conducts research, knowledge exchange and executive education projects that use people-centred and inclusive design to enable companies across industry verticals achieve evidence-based impact. Clients include Lloyds Banking Group, TATA Consultancy Services, Northumbrian Water Group, Unilever, OnePlus, Westminster City Council & Royal Borough of Kensington and Chelsea, amongst others. Ninela has lectured and exhibited her work both nationally and internationally, as well as developing and delivering bespoke executive education. She is a Fellow of the Royal Society for the Arts, Manufacturers and Commerce (RSA), a member and peer-reviewer for the Design Management Institute and the Design Research Society, a peer-reviewer for the Design Journal & Architectural Science Review, and an Innovation Ambassador for Northumbrian Water Group. Ninela holds a Masters in Fashion Futures and a PhD in Design Research from Kingston School of Art, where she worked with diverse collaborators and participant groups to advance engagement with novel and challenging concepts intersecting materials and sensory experience.