This paper is based on the UK-China creative industries research and innovation collaboration hub fellowship project， funded by the UK Research & Innovation（UKRI） /Arts and Humanities Research Council （AHRC）. Through online questionnaire survey （sample size： 100） and semi-structured interviews （14 participants in the Chinese interview， and 13 participants in the English interview）， the author gathered insights and discussed the opportunities， challenges， and long-term mechanisms of UK-China cultural and creative industries collaboration. Common opportunities identified included areas such as artificial intelligence， animation， design， film， music， fashion and performance. Main barriers to the UK-China collaboration were different language and culture， and lack of funding. A sustainable exchange in the future needs to consider factors such as people， funding， projects，operation mechanisms， and space. The Chinese interviewees emphasised the importance of projects and physical space for collaboration， while the English interviewees paid more attention to ideas and in-person exchange of ideas.