Boris Groys recently introduced his Philosophy of Care (2022). In Groys’s view, care should be elevated to a paramount value in our lives. Care entails not only the provision of physical well-being but also the nurturing of our social and emotional bonds. He argues that care is an antidote to the alienation and isolation that often afflict contemporary society. This emphasis on care, Groys believes, can transform our interpersonal relationships, fostering a more compassionate and empathetic society. In the context of Groys’s philosophy, the juxtaposition of care and self-care assumes significant importance. While care represents a collective and outward-focused ethical principle, self-care concerns individual well-being and self-preservation. Groys acknowledges the value of self-care, particularly in situations where one’s own well-being is at risk. However, he warns against the excessive prioritisation of self-care at the expense of caring for others and the broader community. Furthermore, Groys proposes that care extends beyond the human realm. He suggests that our responsibility for the care of the environment and non-human entities is equally vital. This ecological dimension of care reflects his deep concern for the planet’s well-being in the face of environmental crises. In this context, care becomes a moral imperative that requires us to re-evaluate our relationship with nature and to act as carers, rather than exploiters.