This project introduces tools that involve teenagers, with relevant lived experiences, in co-creating a social-purpose advertising campaign as a way of meaningfully engaging young audiences. Many co-creation methods rely on direct, text-based, or individual spoken contribution methods. These disregard young people’s unconscious knowledges and collective ways of knowing. The research was conducted through ethnographic methods alongside semi-structured interviews with the participants of a co-created campaign workshop. The result is a suite of novel playful tools which generate collective insight and creative ideas by engaging teenagers’ collective, embodied and imaginative ways of knowing. The key concept of ‘enchantment’ is used to make sense of the overall process in combination with three key insights, pertaining to saying “the unsayable”, seeing with an expanded perceptive range, and attunement to collective knowledges.