The book chapter ‘Innovation and paradigm shift on automotive design: Tesla and Google’ investigates de cases of Google and Tesla as agents of innovation in car industry, bringing new approaches to the relationship between car and infrastructure and the car and the user. The work builds on the previous research ‘Paradigm shift: the aesthetic of the automobile in the age of sustainability’ and analyses the impacts of the proposed by these companies in the way car are conceived, produced and used. The chapter was the first publication in Portuguese which included findings from the previous RCA PhD research and has presented new case studies related to its hypothesis.
The initial research used design outputs to experiment and create scenarios to look at the research questions. The following work relates the outcomes of the research with the new case studies, pointing out the convergence between the studies and real cases and bringing the focus to market impacts. In addition, new issues on infrastructure and production not covered before were analyzed expanding the research.
The book chapter was written solely by the author as an analytical text to contribute to a collection of views about future automotive market published by the Italian-Brazilian trading agency in 2015.