Dip moulded plastic PVC beret. One of series starting from Jelly Beret 1997. This was made with the design company Inflate. This 2009 iteration of the PVC beret chosen for Stephen Jones Hat Anthology V&A, the first millinery exhibition of millinery design held at V&A. Whereas traditional millinery is known for its rather staid and bourgoise Stephen Jones selected chose this hat for its edgy sub cultural capital. This is reflected in the choices of materials and beret style with a reference to the Bohemien Parisienne avant garde revisited in 1960s London and made new for 21st century NY.
"Jelly Beret" the very first prototype of a plastic millinery, reviewed in Elle 2000.
This travelling exhibition went from London, New York, Sydney and exists at the V&A as a touring show. An accompanying catalogue by Oriole Cullen and Stephen Jones discusses the significance of innovative and original millinery design international design culture today.. "
“House of Flora is noted for its sculptural and architecturally inspired hats made from technologically innovative materials such as latex,PVC and Perspex” Oriole Cullen