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  • M by Madonna

Fantini van Ditmar, Delfina and Broach, Zowie, 2024, Show, Exhibition or Event, M by Madonna

Abstract or Description:

In 2005, Madonna released Confessions on the Dance Floor. That same year London based independent fashion brand BOUDICCA gifted Madonna Look#3 The Pointed Shirt Dress. Two years later, this design was replicated by Madonna through H&M design collaboration M by Madonna. Through the pattern outline it is possible to see that the original Look#3, ThePointed Shirt Dress was drawn in 3 Dimensions. The pattern has been raised from and through the idea, characterised by bold expressions & decisions; the final sleeve sharp like a pencil stroke. A sculpted meticulously crafted dress made with curiosity. In opposition M by Madonna we see that depth is flattened, characterised by pointless constructions, ungracious straightness. Every part of the pattern is muted. The malign H&M version is a mass-produced 2D pattern item devoid of the nuanced vision and craftsmanship of its predecessor. M by Madonna is overcomplicated using out of date princess lines for shape from old fashioned block patterns; all the consequence of a designed dress having to fit into a predetermined industrial manufacturing system; one that would disturb the system as least as possible. A dress that was never fit to a body.

Events:
TitleLocationDatesType
Cover me Softly (Beta Architecture Biennale)Timisoara, România13 Sep - 31 Oct 2024Museum/exhibition
Official URL: https://betacity.eu/en/
Subjects: Architecture > K100 Architecture
Creative Arts and Design > W200 Design studies
School or Centre: School of Design
Additional Information:

Photo credits: David Dumitrescu

Date Deposited: 03 Oct 2024 12:10
Last Modified: 03 Oct 2024 12:10
URI: https://researchonline.rca.ac.uk/id/eprint/6012
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