When complaints of choking and freezing come in, users render Architecture 1.0 faulty and the story takes an ominous turn. The conditions of upgrade to the more intuitive model Architecture 2.0 are stringent - there can be no trials or samples and absolutely no returns or guarantees. What would you do? This futurist narrative dances the spectrum of architecture-as-product to architecture-as-sentient: a balls-eye view of the duplicitous relationship between architecture and people. The discipline of architecture asks us to place our trust in it every day, this chapter questions what we need, want and expect from it in return.