This paper explains the history of the first ethical gold certification programme: Fairtrade and Fairmined Gold, launched in February 2011, and its two successors. By presenting an overview of the key events that occurred in the UK and Switzerland relating to these three leading certification schemes, it outlines the trajectory and relevance of ethical gold in both countries up to the present day. This material is then used to explain why ethical gold certification has survived but remained peripheral to gold jewellery manufacturing in the UK throughout the past decade, whilst growing in relevance and institutional support in Switzerland over the same period. The paper also considers the overall impact of ethical gold certification programmes on global gold supply chains since their inception and concludes by reflecting on the extent to which these schemes have benefitted artisanal and small-scale gold mining communities around the globe.