The Emotional Tech project applies emotional design as a research approach for investigating how people feel about state of the art and new emerging mobility technologies. How technology influences people at an emotional level and what factors can be improved in the design process has received little research attention and been rarely implemented in urban mobility. We explored the interactions and experiences of people and vehicles from the perspective of 'emotion as affective artefacts' which tackles 'emotion' as a conduit to help with problem-solving, decision-making and sense-making. The study focuses on subtle details of people's emotional transitions during, before and after journeys, and during long term use of mobility services. We created vehicle concepts to explore what innovation opportunities could be applied to bring cutting edge technologies into real world use.