• Exploring problem-framing through behavioural heuristics

Lockton, Dan, Harrison, David J, Cain, Rebecca, Stanton, Neville A and Jennings, Paul, 2013, Journal Article, Exploring problem-framing through behavioural heuristics International Journal of Design, 7 (1). pp. 37-53. ISSN 1994-036X

Abstract or Description:

Design for behaviour change aims to influence user behaviour, through design, for social or environmental benefit. Understanding and modelling human behaviour has thus come within the scope of designers’work, as in interaction design, service design and user experience design more generally. Diverse approaches to how to model users when seeking to influence behaviour can result in many possible strategies, but a major challenge for the field is matching appropriate design strategies to particular behaviours (Zachrisson & Boks, 2012). In this paper, we introduce and explore behavioural heuristics as a way of framing problem-solution pairs (Dorst & Cross, 2001) in terms of simple rules. These act as a ‘common language’ between insights from user research and design principles and techniques, and draw on ideas from human factors, behavioural economics, and decision research. We introduce the process via a case study on interaction with office heating systems, based on interviews with 16 people. This is followed by worked examples in the ‘other direction’, based on a workshop held at the Interaction ’12 conference, extracting heuristics from existing systems designed to influence user behaviour, to illustrate both ends of a possible design process using heuristics.

Official URL: http://ijdesign.org/ojs/index.php/IJDesign/article...
Subjects: Other > Biological Sciences > C800 Psychology > C850 Cognitive Psychology
Other > Mathematical and Computer Sciences > G400 Computer Science > G440 Human-computer Interaction
Other > Engineering > H100 General Engineering > H150 Engineering Design
Other > Technologies > J900 Others in Technology > J920 Ergonomics
Creative Arts and Design > W200 Design studies
Creative Arts and Design > W200 Design studies > W240 Industrial/Product Design
Creative Arts and Design > W200 Design studies > W280 Interactive and Electronic Design
Creative Arts and Design > W200 Design studies > W290 Design studies not elsewhere classified
School or Centre: Research Centres > Helen Hamlyn Centre for Design
Funders: Technology Strategy Board
Identification Number or DOI: http://ijdesign.org/ojs/index.php/IJDesign/article/view/1254/560
Date Deposited: 13 Jul 2016 09:20
Last Modified: 09 Nov 2018 15:44
URI: https://researchonline.rca.ac.uk/id/eprint/1291
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