|Abstract or Description:||
This module focuses on people-centred design as a strategy for innovation. It demonstrates the value of the approach from both a creative and corporate position. It is relevant to anyone wanting to increase their innovation potential through a people-centred approach, including clinicians, educators, marketers and business people. This is not just a course for designers but is about ‘design thinking’ – it will showcase methods for using design as a strategy for creativity through involvement of the end user or customer.
In today’s competitive market, it is important for us all to understand the context in which we are operating. User perspective is increasingly important and successful innovators create things that meet customer needs and aspirations. This workshop showed how stakeholders and users can be better understood, introducing the concept of ‘lead users’, help you to understand the value that design thinking can bring to your organisation, and ensure that your initial ideas have relevance to the real world.
|Subjects:||Creative Arts and Design > W200 Design studies > W290 Design studies not elsewhere classified|
|School or Centre:||Research Centres > Helen Hamlyn Centre for Design|
|Date Deposited:||12 Dec 2016 19:02|
|Last Modified:||12 Dec 2016 19:02|
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