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  • GoGlobal: How can contemporary design collaboration and e-commerce models grow the creative industries in developing countries?

Hall, Ashley and Barker, Tom, 2009, Conference or Workshop, GoGlobal: How can contemporary design collaboration and e-commerce models grow the creative industries in developing countries? at International Association of Societies of Design Research Conference 2009, Seoul, South Korea, 18-22 October 2009.

Abstract or Description:

Using previous case studies by the authors and a current live project, this paper considers whether the creative industries in a developing country (Ghana, Africa) can be nurtured through design collaboration and an e-commerce model to contribute significant economic growth through increasing international trade. The paper draws on practical experience of five annual projects, with a focus on GoGlobal Africa. Initiated in 2005, GoGlobal is a collaborative design research activity between the University of Technology Sydney, the Royal College of Art, the London School of Economics, RMIT Melbourne, and other partnering organisations. GoGlobal Africa was initiated in 2008 with 3 phases: creative studio with design students from the RCA UK and KNUST Ghana; an e-commerce process for supply, distribution and marketing; and a “hub” location to facilitate project delivery and dissemination. The context to GoGlobal is informed by the UNCTAD studies of global creative industries.

Official URL: http://www.iasdr2009.org/
Subjects: Creative Arts and Design > W200 Design studies
Creative Arts and Design > W200 Design studies > W240 Industrial/Product Design
School or Centre: School of Design
Date Deposited: 27 May 2012 14:29
Last Modified: 27 May 2012 14:29
URI: http://researchonline.rca.ac.uk/id/eprint/1039

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