This collaboration is an evolving partnership between the Helen Hamlyn Centre for Design (HHCD) at London's Royal College of Art and Northumbrian Water Group (NWG). Over the last two years they worked together to embed people-centredness and inclusivity within everyday business and service design. Beginning in 2022 the HHCD team ran a six-month program on creative leadership and inclusive innovation for 34 of NWG’s innovation leaders. Outcomes of the programme ranged from workplace solutions to customer communications and campaigns. Following on from the programme the HHCD joined Northumbrian Water’s 2022 and 2023 Innovation Festivals as an Inclusive Innovation partner. This involved the co-design and co-delivery of design sprints with diverse cohorts of water services stakeholders, to develop stronger customer-centric communications with a particular focus on supporting better vulnerable customers. Additionally, Two Award-winning innovation student graduates formed WATERAWARE COLLECTIVE and went on to create the Smart Tow Float Dry Bag through using low-cost hardware, high tech software and citizen science to make mass scale water quality testing cheaper. Ninela and Jennie will present the different models of knowledge exchange that have shaped their ongoing collaboration. They will focus on the value of design-led and people-centred approaches to transform everyday business thinking and practice, and the range of outputs and outcomes.