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  • Towards embedding inclusive design in financial services innovation

Ivanova, Ninela, Glazer, Emilie and Flory, Melanie, 2025, Printed Publication, Towards embedding inclusive design in financial services innovation

Abstract or Description:

This project was a 4-month Accelerated Knowledge Transfer (AKT) collaboration between the Helen Hamlyn Centre for Design (HHCD) at London’s Royal College of Art (RCA) and the Inclusive Design, Experience Innovation, and Design Assurance teams at Lloyds Banking Group (LBG). The overarching aim was to innovate a framework that promotes financial inclusion through an evaluation of internal structures, processes, and behaviours in the design and innovation for financial products and services at Lloyds Banking Group. This was in line with two core business objectives: • Develop products and services that fulfil the needs of financially vulnerable and marginalised groups; • Enhance market competitiveness for inclusion in the dynamically evolving financial services industry. Using the participatory methods of inclusive design, we worked directly with key Lloyds’ design and innovation stakeholders, in order to: a. Understand current approaches to inclusive design at Lloyds Banking Group, and b. Identify opportunities to further incorporate and scale inclusive considerations, across the design process at Lloyds Banking Group.

School or Centre: Research Centres > Helen Hamlyn Centre for Design
Date Deposited: 03 Dec 2025 10:54
Last Modified: 16 Dec 2025 00:05
URI: https://researchonline.rca.ac.uk/id/eprint/6639
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