This project is a pathfinder collaboration between the Helen Hamlyn Centre for Design (HHCD) at London’s Royal College of Art and sportswear brand adidas. The overarching vision for the project was to explore the next frontier of innovation for sportswear – future of sport and performance – through the lens of Inclusive Design. The specific brief was to investigate how the domain of ‘human betterment’ – which blurs the lines of sport, fitness, performance, health, recreation and life-long learning – could inform the next generation of sportswear products, services and business models. The project sits within a wider stream of adidas’ work on the future of sport, which has inclusivity at its heart. It speaks directly do adidas’ purpose to change lives through sport. Key questions that informed the research and design delivery includes: What is ‘human betterment’ today? What is the experience of ‘betterment ‘ for people and organisations? (definition) How are ‘betterment’-related concepts and practices likely to evolve over the next decade? What societal shifts and mega- and micro-trends are affecting this space globally? Who are the key stakeholders in this domain? (state-of-the-art) How does inclusive consideration of the above advance the definition of sport and performance? (futures) Specific project objectives included: - Review definitions and key themes of ‘human betterment’ - Identify key stakeholders and practitioners of ‘human betterment’ to conduct primary research via interviews or workshop (as appropriate) - Summarise current thinking and practice to define ‘human betterment’ and its meaning and experience for people, organisations and society - Identify opportunities for innovation and problem statements for adidas to pursue - Translate research findings and insights into design scenarios (where appropriate). The scoping study followed the four-phase Design Thinking ‘double-diamond’ innovation process based on the tried and tested people-centred design research methods and frameworks of the Helen Hamlyn Centre for Design. This allowed us to map key concepts, central themes, the process, factors and stakeholders of ‘human betterment’, and to outline opportunities for innovation and impact in relation to the future of sport and sportswear design. Specific project outcomes include: - First-level definition of ‘human betterment’ in relation to sport and sportswear design - Blueprint for ‘human betterment’ - Bank of insights from primary and secondary research - Innovation and impact opportunities for adidas to pursue.