AiLoupe allows designers and material developers to discover and assess textile materials for material identification, knowledge and selection. Identifying materials takes you to each Material Data Card, showing sensory subjective data, translating the tactile, physical elements of touching the materials digitally. AiLoupe uses the Sensory Materials Library which is an AI research project for materials selection in the product design process by improving conventional materials libraries with sensory and human experience properties of materials. We have demonstrated how AiLoupe can present sustainable alternatives as ‘like for likes’ to traditional less sustainable materials that Designers are more familiar with.