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  • SMART materials & systems: Has embracing uncertainty become vital to commercialisation?

O’Mahony, Marie, 2023, Journal Article, SMART materials & systems: Has embracing uncertainty become vital to commercialisation? IOP Conference Series: Materials Science and Engineering, 1266. pp. 1-5. ISSN 1757-899X

Abstract or Description:

As humans we have a tendency to seek to confirm data and to avoid disconfirming data. COVID-19 that has thrown plans large and small into disarray, but well before then, the pace of change was already challenging the ability of SMART materials and systems to achieve full scalable commercialisation. While plans may not be feasible, what is possible and indeed necessary is planning. In this presentation I will present a toolkit that takes account of and even embraces uncertainty as a planning method directed at a more effective route for commercialisation and market growth.

Subjects: Creative Arts and Design > W200 Design studies
School or Centre: School of Design
Identification Number or DOI: https://doi.org/10.1088/1757-899x/1266/1/012003
SWORD Depositor: Unnamed user with username publicationrouter
Date Deposited: 13 Mar 2023 14:02
Last Modified: 13 Mar 2023 14:02
URI: https://researchonline.rca.ac.uk/id/eprint/5267
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