• Persuasive design for sustainable mobility

Gupta, Tanya, Neelakshi, Kar, Wricha, Mishra and Loudon, Gareth ORCID: https://orcid.org/0000-0001-5218-8453, 2022, Conference or Workshop, Persuasive design for sustainable mobility at India HCI 2021, Pune, India, 19-21 Nov 2021.

Abstract or Description:

With the rising pollution levels due to the transport sector, managing the mobility of people has become one of the toughest environmental and social challenges. This makes sustainability the defining factor for the future of mobility. This paper aims to identify the problems faced by the people in using sustainable modes for daily travel. Digital assistance with special COVID-19 adaptions has been proposed to nudge people towards sustainable mobility by using seven persuasive strategies identified based on the insights from data analysis carried out on the survey undertaken by 90 participants. The results of the study have proved that the new strategies implemented, have a greater impact on changing people's attitudes towards sustainable mobility.

Official URL: https://dl.acm.org/doi/10.1145/3506469.3506490
Subjects: Creative Arts and Design > W200 Design studies > W290 Design studies not elsewhere classified
School or Centre: School of Design
Copyright Holders: ACM
Funders: ACM
Identification Number or DOI: https://doi.org/10.1145/3506469.3506490
Uncontrolled Keywords: Mobility; Persuasion; Persuasive Strategies; Sustainable Mobility; Transport
Date Deposited: 10 Mar 2022 13:53
Last Modified: 10 Mar 2022 13:53
URI: https://researchonline.rca.ac.uk/id/eprint/4991
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