‘Image-Centric Practices as Global Design Strategies’ presents a critical commentary on highlighted discussion points offered in Section 4 of the book 'Shifts towards Image-centricity in Contemporary Multimodal Practices' edited by Hartmut Stöckl, Helen Caple and Jana Pflaeging (Routledge, 2019). The book’s section authors - Knox, Wignell, et al., and Engebretsen – share case examples which foreground design and its corollary strategies to generate new ways of approaching image-centricity and genre development. My commentary, in response to their work, asks: what is the potential for design as ‘mediated action’, encompassing the designer as producer, designing for audiences, and designing as storytelling. It draws together the insights of the authors and posits an applied context for design.

This is an Accepted Manuscript of a book chapter published by Routledge in Shifts towards Image-centricity in Contemporary Multimodal Practices on 19 December 2019, available online: https://www.routledge.com/Shifts-towards-Image-centricity-in-Contemporary-Multimodal-Practices/Stockl-Caple-Pflaeging/p/book/9781138596085