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  • Process matters: From car owner experiences to automotive design proposals

Wu, Jiayu ORCID: https://orcid.org/0000-0003-3545-0047, Dale, Harrow, Katrine, Hesseldahl, Samuel, Johnson, Sheila, Clark and Daniel, Quinlan, 2020, Conference or Workshop, Process matters: From car owner experiences to automotive design proposals at The Design Research Society 2020 International Conference, Brisbane, Australia, 11-14 Aug 2020.

Abstract or Description:

Collecting and analysing user experiences, communicating discovered patterns, translating information into design proposals and materialising designed features is central to design driven research. This process immerses design teams into all aspects of users’ experiences, helping them empathise with and scrutinise every detail until designers own the experiences and produce design proposals addressing end users’ needs in unique ways leading to disruptive innovation. Design practice’s strength is crystallising solutions into visualised and interactive proposals, presenting in-depth details of the look, feel and emotions they stimulate, and assisting decision making in product, service and business innovations. Existing research focusses on early stage collection of lived user experiences and final visualisation of the design proposal, yet seems to miss detailed discussion of the core bridging of user experiences and precise design proposals. We describe optimising a process supporting designers continuously switching between gathering user experiences and
industry/market contexts when generating automotive design proposals.

Official URL: http://drs2020.org/
Subjects: Creative Arts and Design > W200 Design studies > W290 Design studies not elsewhere classified
School or Centre: Research Centres > Intelligent Mobility Design Centre
Copyright Holders: The authors
Funders: Hyundai-Kia
Identification Number or DOI: https://doi.org/10.21606/drs.2020.167
Uncontrolled Keywords: Experience study; Design research process; Design process; automotive design proposals
Date Deposited: 30 Jul 2020 10:36
Last Modified: 11 Aug 2020 08:38
URI: https://researchonline.rca.ac.uk/id/eprint/4453
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