The Joyful Journeys video is part of the Choreography of Mobility research project exhibited at the 2018 London Design Festival. The Choreography of Mobility research project investigates the transitions from products to services, from materiality to immateriality, or ultimately, from things to ideas, which are scope of future mobility designs. The objective of the Choreography of Mobility project is to explore the components of mobility creating a parallel with ballet, to address how they could be orchestrated to create joyful mobility experiences. In its initial stages, the research focused on investigating which elements help to create meaningful mobility experiences. The Joyful Journeys tests tools to capture people’s perceptions, emotions and aspirations related to current and future journeys. The tools used include journey shadowing, interviews, art and design provocation and co-creation workshop.

The video featured at the London Design Festival explores a journey on the countryside, where people independently organize lifts to the local church. It addresses the questions of transport poverty, social interaction and wellbeing related to mobility as a service and new technologies. The interview shows surprising social aspects of mobility and the significance of experiences of driving and sharing. At the same time, it presents a view about technology comforts and innovation, from handle-start to flying cars. The video was used to start a debate at the London Design Festival about social and emotional values on mobility contexts.
From the Joyful Journeys the research developed a chapter for the book Design For Wellbeing (Routledge, 2019), a conference paper about sharing cars (EVER 2019) and a starting-collaboration with MaaS companies (Zinc Mission-2). Artur Mausbach leads the research at IMDC in collaboration with Loughborough University.