Within education, we are constantly considering new approaches to developing creative expression and reflection from it.  This project has suggested Creative reaction as the core of design understanding. It could be argued that the fashion industry continues to grow and thrive as a commercial entity that relies on capital growth but limits creative output by emphasising on the development of “product” for the consumer.  Whether good or bad, product development is integral within a contemporary design process.

If commercial context remains to be the largest driving force within the fashion industry, if the contemporary consumers want or need to be exposed to a particular perspective or lifestyle via a product continues.  Will developments in moving image play a more integral role in promoting, archiving and translating to an audience what designers perceive as their “creative process”?

A group of six individuals worked within a controlled and recorded environment in order to produce a united creative expression through the mediums and crafts related to Fashion design and production.

3 films were produced, each recording being 90 minutes long and each student had 15 minutes to create, destroy, manipulate or refine existing garments.  The film’s objective was to capture a creative reaction and suggest the possibilities of translating them in to potentially valued commodities for both educational and commercial purposes.