• Bread Stories: Understanding the drivers of bread consumption for digital food customisation

Pantidi, Nadia, Selinas, Paris, Baurley, Sharon, Flintham, Martin and Rodden, Tom, 2017, Book Section, Bread Stories: Understanding the drivers of bread consumption for digital food customisation Proceedings of the 29th Australian Conference on Human-Computer Interaction, Brisbane, QLD, Australia. ACM, pp. 152-161. ISBN 978-1-4503-5379-3

Abstract or Description:

Consumer demand for food that satisfies specific needs rather than generic mass produced food is growing. In response, the food industry is actively investigating techniques for efficient and comprehensive food customisation. Digital approaches to food customisation are starting to emerge, however, the majority is currently limited to the ingredient level thus excluding consumption drivers such as people’s practices and values around food. Using the approach of cultural probes, we identified four distinct narratives around bread consumption: the healthy bread, the fresh bread, the ethical bread, and the exceptional bread. These themes encapsulate drivers of bread consumption, which we argue can inform the design of digital food innovation platforms.

Official URL: https://dl.acm.org/citation.cfm?id=3152788
Subjects: Other > Mathematical and Computer Sciences > G400 Computer Science > G440 Human-computer Interaction
School or Centre: School of Design
Funders: EPSRC
Identification Number or DOI: https://doi.org/10.1145/3152771.3152788
Additional Information:

Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honoured. For all other uses, contact the owner/author(s).

Funded by Engineering and Physical Sciences Research Council (Project EP/K014234/2 'Prototyping Open Innovation Models for ICTEnabled Manufacturing in Food and Packaging')

Date Deposited: 08 Dec 2017 22:35
Last Modified: 20 Dec 2019 11:19
URI: https://researchonline.rca.ac.uk/id/eprint/3001
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