Goldfinger Factory is an award-winning design, build and teaching platform centred around upcycling to create bespoke furniture and interiors, whilst helping artisans and artisans-in-the-making become self-sustaining through craft and in turn saving materials from landfill. Located in North Kensington, one of London’s most deprived - yet wealthiest - areas, Goldfinger Factory combines a furniture showroom and a café space on one floor and a woodworking workshop and teaching academy underneath, where training is provided to local young adults (including unemployed, disaffected or at-risk). Based on interviews with the founders and several site visits, Stevens presented the Goldfinger Factory as a case study of for-profit social innovation, through this poster and a short presentation, to an audience of around 60 academics and practitioners of social innovation from all over Europe. Several attendees reported they would explore this novel model of social innovation.