Analytic account of theories of spectatorship as pioneered in the theory of cinema. Th gaze as a concept which extends beyond cinema into other areas of popular culture and ideology. This essay suggests that haptic cinema enables theories of the embodied knowledge on materialism to learn from interdisciplinary methods The chapter afvances exiting knowledge of the psychoanalysis of embodied identities. The analysis of Amy The girl Behind the name (Oscar winning documentary 2016) is a case study for haptic deconstruction.