Dip moulded plastic beret. One of a series starting from Jelly Beret 1997. This was made with the UK design company Inflate. This 2009 iteration of the PVC beret was chosen for Stephen Jones' Hat Anthology V&A, the first millinery exhibition of millinery design held at the V&A. Whereas traditional millinery is known for its rather staid and bourgeois image Stephen Jones selected this hat for its edgy sub cultural capital. This is reflected in the choices of materials and beret style with a reference to the Bohemien Parisienne avant garde revisited in 1960s London and made new for 21st century. NY "Jelly Beret" is the very first prototype of a plastic millinery. Reviewed in Vogue UK, this travelling exhibition went from London, New York, Sydney and exists at the V&A as a touring show. An accompanying catalogue by Oriole Cullen and Stephen Jones discusses the significance of innovative and original millinery design international design culture today.