The aim of GoGlobal Ghana was to consider whether the creative industries in a developing country could be nurtured through design collaboration and an e-commerce model to contribute significant economic growth through increasing the level of international trade. The project was initiated with three phases planned for execution: a creative studio with design students from the Royal College of Art (RCA) in London and the Kwame Nkruma University of Science and Technology (KNUST) in Ghana, an e-commerce process for supply, distribution and marketing; and finally a “hub” location to facilitate project delivery and dissemination to other African regions.