Ivanova, Ninela, Gheerawo, Rama, Poggi, Juliette, Gadzheva, Ivelina and Ramster, Gail, 2020, Journal Article, Towards a Gold Standard Operations Control Centre (OCC): Applying Creative Leadership principles in the re-design of an OCC at a leading international airline The 22nd dmi: Academic Design Management Conference Proceedings, 2020 (1). pp. 273-291. ISSN 2640-4702