• Re-Mix Project – Hybridisation Leading To Disruptive Innovation

Torrisi, Savina, Inamura, Tokushu and Hirai, Yasuyuki, 2018, Conference or Workshop, Re-Mix Project – Hybridisation Leading To Disruptive Innovation at INTERNATIONAL CONFERENCE ON ENGINEERING AND PRODUCT DESIGN EDUCATION 2018, London, 6-7 Sep 2018.

Abstract or Description:

The focus of this paper is disruptive innovation, created through processes of hybridisation. For the purpose of this research study, the term ‘hybridisation’ refers to the blending of design practices that strongly reflect key societal and behavioral aspects of the two or more respective original cultures. The research addresses the role of hybridised design practices in tackling documented weaknesses in the innovation industry in Japan and in the UK. Re-mix is a collaborative research project between the [Institution 1] and [Institution 2]. A series of experimental short projects explored the mutual impact of combining two design practices embodying the regional cultures of the involved institutions. The contrasting design practices embrace the full spectrum of innovation: from incremental innovation ([Institution 2]) through inclusive approaches with close coordination with participatory communities, aiming at solid improvements, to radical innovation ([Institution 1]) fostered by diversity, ambiguity, improvisation, conflict, high-risk strategies and acceptance of failure. Two projects undertaken in London and Fukuoka enabled a mutual mapping of practices before and after the initial process of hybridisation. The contrasts revealed through the collaboration of [Institution 1] and 2 [Institution 2], echo opposing factors in innovation culture and process, as documented in the literature. This shows strong potential to overcome both cultures' weaknesses by 'engineering' intersections between the approaches involved, to trigger a novel hybrid process leading to the creation of disruptive innovation.

Subjects: Creative Arts and Design > W200 Design studies
School or Centre: School of Design
Date Deposited: 22 Mar 2018 09:43
Last Modified: 22 Mar 2018 09:43
URI: http://researchonline.rca.ac.uk/id/eprint/3348

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