• Re-Mix Project – Hybridisation Leading To Disruptive Innovation

Torrisi, Savina, Inamura, Tokushu and Hirai, Yasuyuki, 2018, Conference or Workshop, Re-Mix Project – Hybridisation Leading To Disruptive Innovation at International conference on engineering and product design education 2018, London, 6-7 Sep 2018.

Abstract or Description:

The focus of this paper is disruptive innovation, created through processes of hybridisation. For the purpose of this research study, the term ‘hybridisation’ refers to the blending of design practices that strongly reflect key societal and behavioural aspects of the two or more respective original cultures. Our preliminary research suggests that a hybrid, intended as a new and as-yet unframable offspring originating from two very distinct entities, seems to effectively trigger the creation of radical novelty enabling new collaborative, organisational and creative dynamics that could generate significant societal changes.
The research addresses the role of hybridised design practices in tackling documented weaknesses in the innovation industry in Japan (the need to reinvigorate the economy by creating new strategies and services) (Parker 2016) and in the UK (translating science and technology to economic advantage) (Hauser 2010). Re-mix is an on-going collaborative research project between the Innovation Design Engineering (IDE) Programme at the Royal College of Art and the Imperial College in London and the Kyushu University Faculty of Design in Fukuoka.

Official URL: https://www.designsociety.org/publication/40768/RE...
Subjects: Creative Arts and Design > W200 Design studies
School or Centre: School of Design
Date Deposited: 22 Mar 2018 09:43
Last Modified: 19 Nov 2018 12:44
URI: http://researchonline.rca.ac.uk/id/eprint/3348

Actions (login required)

View Item View Item