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  • NEO ORNAMENTATION: Redefining Creative Reaction as Commercial Output Blurring Lines Between Art and Fashion

Fong, Vicki and Thomas, David, 2015, Conference or Workshop, NEO ORNAMENTATION: Redefining Creative Reaction as Commercial Output Blurring Lines Between Art and Fashion at IFFTI 2015 'Momenting the Momento' conference, Florence, Italy, 12-15 May 2015.

Abstract or Description:

Within education, we are constantly considering new approaches to developing creative expression and reflection from it.  This project has suggested Creative reaction as the core of design understanding. It could be argued that the fashion industry continues to grow and thrive as a commercial entity that relies on capital growth but limits creative output by emphasising on the development of “product” for the consumer.  Whether good or bad, product development is integral within a contemporary design process.

If commercial context remains to be the largest driving force within the fashion industry, if the contemporary consumers want or need to be exposed to a particular perspective or lifestyle via a product continues.  Will developments in moving image play a more integral role in promoting, archiving and translating to an audience what designers perceive as their “creative process”?

A group of six individuals worked within a controlled and recorded environment in order to produce a united creative expression through the mediums and crafts related to Fashion design and production.

3 films were produced, each recording being 90 minutes long and each student had 15 minutes to create, destroy, manipulate or refine existing garments.  The film’s objective was to capture a creative reaction and suggest the possibilities of translating them in to potentially valued commodities for both educational and commercial purposes.

Subjects: Creative Arts and Design > W200 Design studies > W230 Clothing/Fashion Design
School or Centre: School of Design
Date Deposited: 17 Dec 2018 21:44
Last Modified: 17 Dec 2018 21:44
URI: http://researchonline.rca.ac.uk/id/eprint/3078

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