• Re-Mix Project - Hybridisation Leading to Disruptive Innovation

Torrisi, Savina, Inamura, Tokushu and Hirai, Yasuyuki, 2018, Conference or Workshop, Re-Mix Project - Hybridisation Leading to Disruptive Innovation at 20th International Conference on Engineering & Product Design Education, London, 6-7 Sep 2018.

Abstract or Description:

The focus of this paper is disruptive innovation, created through processes of hybridisation. For the purpose of this research study, the term ‘hybridisation’ refers to the blending of design practices that strongly reflect key societal and behavioural aspects of the two or more respective original cultures. Our preliminary research suggests that a hybrid, intended as a new and as-yet unframable offspring originating from two very distinct entities, seems to effectively trigger the creation of radical novelty enabling new collaborative, organisational and creative dynamics that could generate significant societal changes.
The research addresses the role of hybridised design practices in tackling documented weaknesses in the innovation industry in Japan (the need to reinvigorate the economy by creating new strategies and services) (Parker 2016) and in the UK (translating science and technology to economic advantage) (Hauser 2010). Re-mix is an on-going collaborative research project between the Innovation Design Engineering (IDE) Programme at the Royal College of Art and the Imperial College in London and the Kyushu University Faculty of Design in Fukuoka.

Subjects: Creative Arts and Design > W200 Design studies
School or Centre: School of Design
Date Deposited: 12 Dec 2017 13:58
Last Modified: 17 Dec 2017 12:14
URI: http://researchonline.rca.ac.uk/id/eprint/3041

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