Shaughnessy, Adrian, 2015, Book, Herb Lubalin: Typographer Editor, writer and publisher: Adrian Shaughnessy Unit Editions, London, UK. ISBN 978-0-9932316-5-0
|Abstract or Description:||
Herb Lubalin is a seminal figure in 20th century American graphic design, with a substantial body of work in lettering, calligraphy and typography Yet he claimed not to be a great typographer, ‘In fact,’ he said, ‘I’m terrible, because I don’t follow the rules.’ This book argues the opposite. It makes the case that Lubalin’s typographic genius for logos, layouts, lettering and typefaces, and his continuing popularity as a source of inspiration amongst young designers, makes him a typographic giant.
This new book, concenatrting on Lubalin;s typography, charts the descline in Lubalin;s reputation with the rise of the compuyet un design..
written by one of hs accompices, had been written about his work. This volume appeared in the 1980s and quicjly fell out of print: Through text and image, the book demonstrates how Lubalin continuously deployed developments in typographic technology (phototypesetting, computerised setting, etc.) to adapt, merge and forge new typographic forms, and in so doing, enhanced and amplified meaning in ways that hadn’t been seen before, and which have been widely copied ever since the high point of his career in the 1970s
After extensive research in the Lubalin archives (The Herb Lubalin Study Center
|Subjects:||Creative Arts and Design > W200 Design studies > W210 Graphic Design|
|School or Centre:||School of Communication|
|Date Deposited:||21 Mar 2017 11:47|
|Last Modified:||21 Mar 2017 11:47|
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