|Abstract or Description:||
What makes a kiosk social? Can the immediacy of exchange through a kiosk on the street be transformed to deliver social exchange as opposed to commercial exchange?
Art theorist Emma Mahoney says of Freee’s work: "Freee propose that the most radical response to the hegemony of commercial advertising and the debasement of the media is not to call for its reform (or even its abolition), but to encourage and promote the emergence of a ‘ counter-advertising’ or, as they otherwise put it: ‘publishing differently’. When Freee make the claim that ‘everyone is or can be a guerilla advertiser’ they are proposing that the public should reclaim advertising from the debased public sphere by publishing their political opinions to other private individuals. The inclusivity of this message is underscored in their billboard poster ‘Advertising for All; Or For Nobody at All; Reclaim Public Opinion’ (2009) that depicts an inverted photograph of the trio standing in front of a construction site, wearing shopping bags over their heads that display the slogan."(Mahoney, E (2014) ‘Locating Simon Critchley’s “interstitial distance’ in the practices of the Freee art collective and Liberate Tate’, Art & Public Sphere Journal, 3:1 pp 9-30).
|Subjects:||Creative Arts and Design > W100 Fine Art|
|School or Centre:||School of Fine Art|
|Funders:||Arts Council England, Northamptonshire Community Foundation, Northampton Borough Council, The University of Northampton|
|Date Deposited:||07 Dec 2016 12:20|
|Last Modified:||07 Dec 2016 12:20|
Actions (login required)