Harrow, Dale, 2011, Conference or Workshop, Moving on - design for the 21st Century at Pensando Design Automotiva/Thinking Automotive Design, São Paulo, Brazil: Faculty of Architecture and Urbanism of the University of São Paulo, 17–20 October 2011.
|Abstract or Description:||
This was the keynote presentation at a research conference sponsored by Fiat, Ford and Volkswagen. Harrow argued the need for the automotive industries to evolve to meet the challenges of the 21st century. He explored the new roles of ‘car design’ through analysis of its history, processes, methods and ideologies, and considered how changing social, technical and use patterns will affect cars and the wider mobile society in the future. Harrow invited conference participants to consider what new approaches will become standard and the fit with other design professions and ways of working. On subsequent days he contributed a lecture on automotive design research practice, with particular emphasis on the role of innovation in emerging industrial nations, and was one of three leading figures in a debate on design identity in emerging markets.
|Subjects:||Creative Arts and Design > W200 Design studies|
|School or Centre:||School of Design|
|Date Deposited:||16 Dec 2013 18:52|
|Last Modified:||29 Jan 2014 15:43|
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