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  • Paradigm shift: the aesthetic of the automobile in the age of sustainability

Mausbach, Artur Grisanti, 2010, Thesis, Paradigm shift: the aesthetic of the automobile in the age of sustainability PhD thesis, Royal College of Art.

Abstract or Description:

A great challenge for a future sustainable society is to create a new design culture protecting environmental value. A new product’s language is determinant not only for marketing success and public acceptance, but also for a new understanding of the conflict between aesthetics and ethics that haunts the development of this new design language.
The designer’s approach to the new trends will certainly deal with the relationship between industry and society, form and function, package and architecture, and it is an
opportunity to create new and coherent design.

Qualification Name: PhD
Subjects: Creative Arts and Design > W200 Design studies > W240 Industrial/Product Design
Date Deposited: 08 Aug 2012 16:47
Last Modified: 23 May 2013 10:42
URI: http://researchonline.rca.ac.uk/id/eprint/1164

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